Physician Engagement
We collaborate with healthcare providers to educate them about the importance of diverse representation in clinical trials and equip them with resources to encourage patient participation. Our "I Pledge" initiative invites physicians to commit to discussing clinical trial opportunities with eligible patients from underrepresented groups.
Community Outreach
We conduct targeted outreach in spaces where South Asian communities gather, including temples, gurdwaras, specialty grocery stores, and cultural centers. Through these efforts, we raise awareness about the importance of clinical trial participation and address community-specific concerns and barriers.
